How Can You, the Author, Help Your Book Publicist?

Hiring a book publicist is a big decision for any author. You are investing in yourself, your product, and your future. Book publicity is tedious work. The publicist has to know how to tap networks, make contacts, tactful inquiries and follow-ups. But some authors don’t realize they have to help a publicist help them.

In short, you are expected to do your part. What can you do to make the most of your publicity campaign?

1. Update and proofread your resume. It’s hard for an author to proofread his or her work and you may want to ask a family member, colleague, or trusted friend to do it. Check for typos and formatting consistency.

2. Check your author platform. If you don’t have one yet, create one now. Katherine Sands offers tips in her book, Making the Perfect Pitch, a book about getting an agent. Her tips will also help you with platform writing. “Why are you an authority?” Sands asks. “What credentials do you have that make you an expert in this field?”

3. Write a one-page author biography. Some publicists ask their clients to do this and you should know how to do it. Radio and television hosts don’t have time to read every book and rely on this one-pager. Your first paragraph should be a grabber and your bio should tell what makes your book different from others on the topic.

4. Clear your calendar. Your publicist will arrange interviews for you and you need to make sure you are available at most times. Tell your publicist about speaking engagements and trips you plan to take, so he or she can avoid scheduling interviews on these dates.

5. Be open to non-traditional ideas. This tip comes from Charlie Barrett’s article, “What Authors Need to Know When Working with a Book Publicist,” posted on the Book Marketing Maven website. A professional publicist himself, Barret thinks worthwhile publicists come up with non-traditional ideas. “Ideas lead to other ideas,” he explains.

6. Give yourself a reality check. Sure, you would like to be on top television programs and dream of being interviewed by Oprah. The chances of this happening are slim, at best. Though it happens occasionally, it is rare for an author to become an instant star. Resist the urge to tell your publicist how to do his or her job.

7. Be professional. Stay in touch with your publicist. You may wish to send an email saying a particular interview went well, for example. If your publicist asks for something, respond as quickly as possible. As Charlie Barrett points out, “The media is a fast moving machine” and you need to keep pace.

8. Work on local publicity for your book. You may participate in a book fair, for example, or give talks that expand on the information in your book. If you contact a newspaper, television, or radio station, pitch a story idea, not an article about you. Include some leads with your idea.

Finally, it’s a good idea to encourage your publicist. Tami DePalma, of MarketAbility, Inc., in Colorado, says publicists hear “now” more times than a salesperson and a two-year-old combined. In her article, “Tips for Working with a Publicist, published on the Midwest Book Review website, she says, “You’d be surprised what a kind word can do for morale.” Your publicist is boosting you; return the favor!

Office 2010 E-Book

Microsoft celebrated its twenty-fifth birthday in 2009 and in the last two decades it has become a tremendous organization. It has improved drastically. Finally now, Office 2010 has emerged has a help to all the businesses today. None of them need to lose track of what currently prevails in the market. People will be working faster and will be more responsive with Office 2010, whether they’re traveling or at their work stations.

Microsoft Office 2010: E-Book Publication

The E-Book of Office 2010 is a Microsoft Publication. The books are available through booksellers and distributors all around the world. International editions can be best provided by contacting the local Microsoft Corporation Office. The book is a simulation of the author’s views and opinions. The information provided in the book is without any warranties. The acquisition editors of the E-Book are Juliana Aldous Atkinson and Rosemary Caperton. The development editor is Sandra Haynes. The director of the Project is Lynn Finnel. Waypoint Press undertook the task of doing the editorial publication.

Step-By-Step Guide

The E-Book of Microsoft Office 2010 is a very comprehensive know-how about the product. It comprises 183 pages and has 14 chapters altogether. Till the official software is released, potential users can grab a copy of the book and familiarize themselves with the product.

A few contents which can be listed here and which make this book as authentic as Microsoft, are, “Express yourself effectively and efficiently”, “Collaborate in the Office and Around the World”, “Collaborate Effectively with SharePoint Workspace”, “Putting it all together” and “Training Made Easy”. These contents emphasize on how the new software will be different from the prevailing versions.

The book provides a step by step guide with illustrations that make comprehending the software an easy task. This is the first time a book has been released for a software by Microsoft. This emphasizes the fact that Microsoft Office 2010 will create a boom bigger than Windows 7 in the industry. It is not a very adaptable change but can be learned and embedded into our lives. And once done so, you can achieve the organization in your professional life.

A lot of new things have been added in this version of Microsoft Office 201 which has been talked about very frequently in the book. The easiness one has managing data as well as staying connected with people at work as well as outside work is manageable and possible.

This E-Book has created the anticipated hype amongst the masses about Microsoft Office 2010. People are anxiously awaiting its launch. It seems impossible when we think about coordinating with our colleagues from any location while being online. A lot of E-Book copies have been downloaded for learning of the product and significant reviews have been released all over as well.

6 Tips for Building Book Buzz With Technology

Successful authors know that generating book buzz involves more than getting their book title into magazines and newspapers or appearing on radio or TV talk shows. They need good word-of-mouth marketing working for them and a strong online presence.

To do this, they support their more conventional book publicity efforts with campaigns that tap the power of everyday technology to generate book exposure. Here are six unconventional steps they’re taking that you can incorporate into your book marketing campaign.

1. Use your e-mail signature to sell. Include your book title and cover and a “Buy Now” button linked to a product purchase page at your Web site or at a popular online retailer like

2. Blog in an existing online community that allows you to make connections. Social networking sites and are popular because they allow members with shared interests to connect more easily. Use the sites to widen your circle of influence so you meet people who might be interested in your book. Don’t use a hard sell, though. It will alienate people.

3. Create a compelling, useful e-zine or e-newsletter on your book’s topic and use it to create a viral marketing campaign. Make your newsletter content helpful and informative and subscribers will forward it to others – who will subscribe and forward their issue to still more people.

4. Make a direct connection between your online presence and your book. Your Web site URL needs to represent your book, not your name or your company’s name. If you have created a page for your book on an existing site, put the book title into the page’s address: []

5. Explore and capitalize on the latest technology. Turn a PowerPoint presentation about your book into a video with Windows Movie Maker and upload it to You’ll get a URL for the video that you can use on your Web site and include in your e-mail signature.

6. Look for interview opportunities with online longevity. Approach radio stations that archive interviews online. Do podcasts. Ask bloggers to interview you.

Appropriate and innovative use of technology can give you a competitive advantage in the highly-competitive book buzz environment. If you find it intimidating, get help. Ask a tech-savvy friend to set up systems for you or hire a specialist to do it. Once you master the tools, you’ll wonder why you didn’t try it sooner.

10 Key Strategies For a Good Book Publicity Campaign

Below I have listed 10 strategies you can use to jump start a good book publicity campaign.

Contact the press immediately if your topic is making headlines. Ask not have not. You’d be surprised how many times you will be taken up on your offer to participate as an expert for an article or news story when you just ask.

Host your own radio show. This is easier than it sounds. Blog talk radio is an excellent starting point for getting a radio show off the ground. Your show can be talk radio where you interview people who have stories or information related to the topic of your book. Or, you can come up with 15 minute messages related to topics in your book.

Start your own free local cable access television show. This too is easy and every major city should have the resources to help you with this endeavor

Speak for local civic groups and announce in their newsletters. You may even want to have a fundraiser or donate some of the proceeds from your book to their causes.

Write and send press releases regularly. If this is something you are not familiar with, there are many valuable resources on the internet that can help you develop a good press release. Once written, you will want to send it to the many free press release companies online. You will also want to send the releases to local media.

Write articles for newspapers and magazines. Again you’d be surprised how receptive these audiences can be. Magazines and newspapers are always looking for well written articles that address issues of concern to them.

Call in to talk shows and participate in their discussions. This gives listeners insight into your persona. It is a great tool for building a following.

Contact radio shows and television shows and suggest stories in your area of expertise. The first time I did this I landed a guest spot on a local television show on a major network.

Add media contacts to your newsletter distribution list. Content from your newsletter may lead to an appearance on a show or an invite to be a guest columnist

Monitor writers forums for source requests. Writer’s forums are a great place to learn about opportunities in your field.

The key is not to be afraid and to move forward with determination. It will pay off in the long run.

Cheryl Lacey-Donovan is an author, educator, and inspirational speaker. Cheryl is also the host of Worth More Than Rubies an internet radio talk show that airs on She has been a mentor for Christian Women Today for one year and is the founder of Imani Enterprises Unlimited.

Cheryl has been happily married for 14 years to her husband Keith and she has two adult sons and a stepdaughter. She is a member of the Windsor Village United Methodist Church in Houston, Texas.

Cheryl plans to release two more books before years end. Her work can also be found in magazines as well as two upcoming anthologies “The Triumph of My Soul” and “Gumbo for the Soul.”

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Book Publicity the Easy Way

Has your book won an award? Make the most of it by letting people know this through publicity. It ‘s not just for awards; any honors or favorable mentions by other organizations are cause for your publicity. Books only have 4 months in which they are considered new. That is why many of the business writers put out at least one book a year. If you have reached the top of the bestseller list, putting out books more often is a good idea. If you have reached the bestseller list, you will want to wait before putting out the new book, so that you do not knock your own book off the Top of the list.

I have talked to many business owners who have won awards or their book has been honored and they never bothered to do their own publicity about it. You have to blow your own horn. You can hire someone or delegate someone in the office to do it, but it’s a task that must be done. Being an Amazon best seller is to be noted on your bio also. It helps to have a large following for your book and good sales but it is not required. You could assign an assistant to research appropriate book contests for your book. By reading other book press releases before you book comes out you can begin to make a list. You will have to send them books. This needs to be added to your marketing budget. This is why I say publicity is marketing cousin. Both of them need to have a budget in your business. Once your award is won, contact your local paper to let them know. They love their hometown people and want to write about good news from their own community. The smaller the town, the better chance you have at getting an article written. Be sure to mention where they can get the book locally. You will have the local independent books shops happily displaying your book and even the article because they too are mentioned it in. The chain retail stores only display books they are paid extra to display. If you have a good relationship with the manager, you may get them on board. It never hurts to ask.

The award should be added to your bio and book description. Get the logos that represent the award and add them to your website. Make the most of any honors you receive about your book.

Book Marketing 101- Book Publicity for Authors — Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break your book – in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word “selling” brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.

Nothing could be further from the truth.

True “salesmanship” is all about creating a deep connection with your intended reader or reviewer by providing unique, useful and rewarding information about your book. It’s all about creating a relationship that you will both benefit from and to which you can return time and again. It’s about creating the awareness that you are an EXPERT about the topic of your book.

Good publicity is also regular and consistent publicity – there really is no such thing as an overnight success. Remember that you never know who is reading or listening — it just might have been someone who could lead you to bigger and better things.

Here’s some ways to create a great relationship with the editors and reporters that can provide your book the long term exposure it needs to succeed:

1) It’s ALL about your intended audience – and very little about you. You might be brilliant, but the editor only cares about their audience. As a matter of fact, more often than not if you come across as thinking you are too wonderful, you’ll most likely turn out to be a turn off to the editor or reporter. This is where “blanket” press releases that go to thousands of outlets fail – they typically focus on you the author, and unless you are already a household name, guess what? No one cares.

You MUST tailor your release to the intended audience – and it must be unique. Focus on the benefits you will provide their audience. Think about the publication or program you are trying to approach – what do they provide to their audience and does your book contribute to their goals? Don’t under any circumstances make your pitch sound like an ad for your book – if you have a good fit, and have good information inside your book, then it will generate interest in the book. The goal here is to make the editors, reporters, and audience understand that you are an expert on your topic, and that your book contains lots of good information – by PRESENTING some of the information… not by TELLING them you are an expert.

2) Target your pitch. Be confident knowing that reporters and editors have lots of need for information. But also understand the one of the quickest ways to get rejected is to pitch the wrong person – you’ll waste both of your time (and probably annoy the editor or reporter) – do you homework and find out who is the correct contact for your book. Once you’ve found the right person – ask them what they want. Only pitch your idea if it’s a fit. Be sure to respect his or her time – everyone in the media industry works on unbelievably tight deadlines. Ask if they are under a deadline and if so, could you call back at a better time.

Be short, sweet, and to the point – which means get to the point quickly. The audience will eventually want more detail than the reporter or editor – but for your reviewer, be able to sum up your book in 30 seconds or less. “Talk less, listen more” – let the editor or reporter drive the conversation after you have them interested. They will have specific needs and questions – so stop talking and answer them explicitly.

3) Approach ALL types and sizes of publications and media. Don’t be afraid to contact the “big guys” and don’t neglect the smaller ones. Any one in the media has to aggressively pursue getting new and fresh content for their shows, magazines, and newspapers. This is especially true of anyone who needs to fill space on a daily basis. They are almost always on the search for people who can present information on exciting and interesting topics and trends. The biggest outlets are always on the search for an unknown that they can highlight.

The smaller journals and outlets often have a very focused and influential audience – and you never know who might be reading them or listening to their show . The smaller publications can also be “gateways” into the larger ones . Almost every single size of publication has value in your publicity campaign. Your chances of getting into smaller publications is probably higher than the larger ones, so set your time and effort accordingly.

4) Treat your contacts with unfailing respect and politeness. Yes, you are very busy – you might even be far busier than the publicist or producer that you are trying to approach. But you need them to help you out – and being constantly aware that they are very busy themselves will keep you focused on getting your materials to them in a timely manner. Never ever be late in submitting materials for a review or interview.

5) Understand that publicity isn’t a “one shot success” effort. It is all about sustained and consistent awareness of your product. Marketing research indicates that a consumer will need to see your name about 7 times before they will remember it. Try to keep your interviews and reviews spaced out a little bit – frequency and consistency are critical. Don’t ever let up on your publicity campaigns – even the most successful product lines in the world (think Nike and McDonalds) continue to consistently spend millions on awareness campaigns for their products. Very rarely is anyone an “overnight success” – even the best-selling authors spent years building their reputations.

Follow these 5 steps while conducting your publicity campaigns, and your level of success will be far greater than those who have either ignored or never learned these basic steps.

Planning Your Book Promotion

With more than 1 million new books published each year, every book needs help to find its market. Part of your job as an author is to market and promote your book.

Book marketing involves:

* Defining your reader

What does your book offer readers? What distinguishes your book from others on the topic? Who would read your book?

* Reaching your potential reader

Where are your potential readers? What magazines and newspapers do they read, where do they shop, which blogs do they visit, what television programs do they watch, which radio programs and podcasts do they listen to, and what social media sites do they frequent?

* Developing a strategy to convince your potential readership to buy your book

The three main components of book marketing are advertising, promotions, and publicity. Advertising is expensive and not particularly effective for selling books. Promotions – such as discounts, promotional materials (postcards, bookmarks, etc.), and co-op funds offered to booksellers – are provided by your publisher if your book is traditionally published. If you are self-published, promotions are not essential for your marketing plan. Publicity is the most effective and least expensive form of book marketing.

Publicity – obtaining media coverage for your book – is like free advertising. It adds legitimacy by way of a third-party endorsing your book. Garnering the right media coverage can have a valuable impact on book sales. Here are seven ways to begin to effectively plan publicity for your book:

1. Stay aware of current events to determine how your topic may be relevant and think of ways to pitch print, television, radio, and online media
2. Watch talk shows and news programs to determine how your book may appeal to a show’s producer
3. Research publications and newspapers you can approach to author articles or a column
4. Listen to radio programs (online and offline) and podcasts – to learn which hosts or shows may be interested in your subject or expertise
5. Locate blogs that are synergistic with your topic and begin to comment on posts and create a relationship with the blogger
6. Join LinkedIn, FaceBook, and Twitter groups that your potentials readers follow and begin to participate in the discussion and offer advice based on your expertise and subject matter
7. Make a list of print media that may be interested in excerpts (such as Top 10 lists or questionnaires) from your book


1. Develop your book publicity strategy
2. Select one item from your plan and implement it this week!

You may reprint this article as long as you include all of the following information:

Laura Cross is a business strategist, author, and professional ghostwriter. She provides business, publishing, and platform strategies to help entrepreneurs get known as the go-to experts in their field, become published authors, attract high-paying clients, garner major media, and earn more money with less effort by packaging their expertise. Grab a copy of the Free Audio CD “How to Establish Your Expertise, Become a Published Author, and Leverage Your Knowledge for More Profits, More Prospects, and Major Media” at [].

5 Tips For Writing a Book Announcement News Release That Will Get Used by the Press

A book announcement press release helps us tell the world our new book is available for purchase. It’s often sent to the media with a copy and included in the book’s press kit. It’s not the only media relations tool you’ll want to use to generate book buzz, but it’s an essential resource when your goal is to tell the media and online outlets read, watched, or listened to by your book’s target audience that there’s a new book they’ll want to know about.

An effective a book announcement press release is written in a journalistic format that mimics how a magazine or newspaper would report on your new book. It uses the traditional news release format that journalists are accustomed to receiving.

Because this is such an important tool – and because there is a trend among inexperienced publicists to turn the announcement into an advertisement that journalists will reject, not embrace – it’s important to understand how to write a release that will get read and used.

Here are tips designed to help you avoid common and costly errors with your important announcement release.

1. Use the traditional news release format. This includes your contact information, a headline, and your announcement written in a journalistic style. Study the press releases offered at PRWeb and PRNewswire for examples. Don’t use graphics, multiple columns, or different fonts, sizes, and colors.

2. Remember that you are not the news. Your book is the news. Unless your name is recognizable, don’t put it in the headline. “New book details secret World War II plot” is more compelling than, “John Brown’s first book is about World War II.”

3. Avoid using superlatives. A news release announces news in a factual way, so limit your descriptive text to the facts. This isn’t a book review expressing an opinion – it’s an announcement that a journalist would like to copy and paste into a publication. That’s why you want to avoid language – “fabulous,” “best-ever,” “fascinating” – that you won’t see in a news story.

4. Distribute your announcement release in text format, not as a PDF file. It is easy to copy and paste text from an e-mail or from a Web site; it is hard to copy text from a PDF file. The more you make somebody work to use your information, the less likely they are to do so.

5. Tell us where to buy the book. This is the key chunk of information most often omitted in the homework assignments submitted by students in my book publicity e-course. Remember to include the title, publisher name, publication date, price, and information about where it can be purchased.

In addition to distributing your release to your targeted media outlets – including online options such as blogs – post the release on your Web site so it can be found by search engine users. Your goal is to get your news in front of the people who are most likely to buy your book.

Five Reasons to Be Your Own Book Publicist

A new book idea is percolating in my mind. The idea progressed to chapter titles. Before I started writing, though, I contacted a national book agent about market trends. He had been my agent years ago and was familiar with my work. To save time, I contacted him by email, and he replied immediately.

“Nothing is moving right now,” he said. “Publishers aren’t accepting any new manuscripts.” Hmmm, that was not good news for my book idea. However, this news was a wake-up call for personal publicity. My publisher was marketing my book in its catalog and on the Internet. Sales were going well, but I thought I could increase them even more.

I thought of five reasons to become my own publicist. These reasons may work for you.

1. You save money. Book marketing budgets are shrinking in these tough economic times. That is not necessarily bad news. Several years ago I hired a professional marketing firm to publicize my book. The results were so-so and I did not think I received my money’s worth. There are many free ways to publicize your book, starting with national organizations and Internet websites. When you publicize your book you are saving the publisher’s money, a fact that will be remembered.

2. You know the book. Your editor may know your book very well, but you know it best. You know every word choice, every linking phrase, every paragraph, every punctuation mark. Since nobody knows the book better than you, you are the ideal publicist. You know why your book stands out from the rest. Better yet, your passion for the book will shine through.

3. You know the target market. Chances are, you would not have written the book if you did not know your target market. A skinny target market does not necessarily mean skinny sales. In fact, focusing on your target market could increase sales by a significant percentage. Every sale counts in today’s market.

4. You have contacts. Word of mouth is the best book publicity. Do you belong to a service club? A church? A hobby group? A sports group? A neighborhood association? People in these groups are more apt to be interested in your book because they know you. So talk about your book and offer to speak for free.

5. You can customize publicity. “One size” publicity does not work with all books. When you publicize your own book you can create publicity to fit a group or event. You may write a brief biography to hand out at a talk, for example, or create mini posters about your book and its features. Customized publicity is powerful publicity, the kind would-be buyers remember.

There you have it — my five reasons for becoming my own publicist. You may think of more reasons and, if you do, I hope you will act on them. If you are like me, these reasons will lead to writing a marketing plan. Be creative. Come up with as many “out-of-the-box” ideas as you can and act upon them.

Copyright 2009 by Harriet Hodgson

Harriet Hodgson has been an independent journalist for 30 years. She is a member of the American Society of Journalists and Authors, the Association of Health Care Journalists, and the Association for Death Education and Counseling. Her 24th book, “Smiling Through Your Tears: Anticipating Grief,” written with Lois Krahn, MD, is available from Amazon.

Use Article Marketing to Sell More Books

One of the most cost-effective ways to promote your book online is through “article marketing.” This tactic involves writing short, informative articles related to your book’s topic and sharing them with people looking for content for their Web sites or e-zines. You make them available for reprinting through online syndication sites such as or

Articles that get reprinted the most provide helpful or thought-provoking information. How do you decide what to write about? Here are a few suggestions.

1. Review your book’s chapter subheads in your table of contents.

How many of them would make good mini-articles? Most, probably. For example, one of the subheads in the book, “Publicity for Nonprofits,” is “Identifying what’s newsworthy.” That’s a great article topic.

2. Scan your author Q&A in your online press kit for ideas.

What questions stand out as good instructional topics? You won’t want to write an article answering the question, “Why did you write this book?” but your answer to “Your characters have such interesting names. How did you select them?” could easily be expanded into an interesting piece on the significance of character names in novels and how to create them.

3. Make a list of the questions that are asked the most when you’re doing media or blog interviews or when you speak to groups.

Turn those questions and your answers into articles that will showcase your expertise and generate interest in your book.

4. Find the nonfiction nuggets in your fiction and use them as idea springboards.

Did you shadow a police officer while researching your mystery? Write about the essential steps law enforcement officers use to stay safe in dangerous situations and how the rest of us can incorporate them to stay safe, too. Is your protagonist a black belt in karate? Write an article or essay about the advantages of studying martial arts. The possibilities are almost endless if you’re open to seeing how your fictional elements can be helpful in the “real” world.

5. Turn your blog postings (especially those that generated many comments) into articles.

It won’t take much more work, will it? Some of them could be fine as is while others might need to be altered.

For maximum pick-up, keep your articles to 400 to 750 words. If you’re offering “how-to” information, put the steps or tips into a numbered or bulleted list so that they stand out and are easy to read.

All article marketing or syndication sites allow an author credit or “resource” box at the end. That’s where you summarize your relevant credentials, mention your book title, and provide a link to your Web site in two or three sentences.

With your content in place, you can write your headline. Throw out everything you know about writing something eye-catching or attention-getting and focus instead on creating a headline that includes the keywords people will use to find your article. For example, I used “Book Signing Tips” for one of my article headlines instead of “6 surefire ways to sell more books at your book signing” because people are more likely to type “book signing tips” into a search engine to find the information I provide.